Web Analytics & Statistics

So, you have a website - great! Now, do you know if and when people are coming to your site? A simple javascript counter won't tell you what your most and least favorite pages on your website are. Without access to website analytics you are operating blindly without the opportunity to create a better experience for your website visitors.

As part of every website that we design, Union Square Computers installs analytics systems to gain valuable feedback about your website’s performance. We want you to get valuable feedback about your site’s performance so that appropriate content changes can be made that will ensure a more functional and useful website. The following is an example of the sort of information that you will have access to with a website crafted by us:

Number of visits
Visit type, such as if they came to your site through a search engine like Google
Geographic location of visitors, down to the city level
Search terms people found your website with
Which websites are sending you traffic
Number of pages viewed, which pages viewed, and the duration visits

At Union Square Computers we believe that websites are living things - as such they require feedback and tweaking in order for you to make the most out of them. Website analytics are a crucial component of the feedback loop that ensures proper search engine optimization, and organically grow your website into a destination that visitors will want to see and visit again.

Google Analytics has quickly become an industry standard in tracking visits to your site - and while it is certainly a useful tool, is it really giving you the full story? Contact us today and we will open your eyes to what is really going on under the hood of your website.