Web Analytics & Statistics

Having a website is fantastic but understanding how people interact with it is equally crucial. Let’s delve into the benefits of web analytics and why they are essential for your online presence:

Valuable Insights into Customer Behavior: Web analytics tools provide a window into how visitors behave on your site. You can track conversions, time spent on pages, bounce rates and more. Understanding customer interactions helps you make informed changes to enhance their experience.
Traffic Assessment Over Time: Knowing the total traffic your website receives is vital. High traffic doesn’t always translate to success. Quality matters too.
Analyzing trends over time helps identify potential missed opportunities or areas for improvement.
Effectiveness of Marketing Campaigns: Marketing campaigns can be costly so assessing their impact is crucial. Web analytics reveal which campaigns drive traffic and conversions. Adjust your strategies based on data to optimize results.
Website Optimization and User Experience: Web analytics guide content improvements and layout adjustments. By identifying popular pages and user behavior you can enhance your site’s effectiveness. A well-optimized website leads to better user satisfaction and engagement.
Measuring Business Goals: Set specific goals for your website (e.g., lead generation, sales, or user engagement). Web analytics help measure progress toward these goals.

Whether it’s increased sign-ups or improved sales data-driven decisions lead to success.

At Union Square Computers we view websites as living entities. Regular tweaks and feedback are essential for maximizing their potential. Our website designs include robust analytics systems ensuring proper search engine optimization and organic growth. Google Analytics is an industry standard for tracking visits and we’d be happy to guide you through the insights it provides. Contact us today to uncover the hidden dynamics of your website.

--------------------------------------------------------

So you have a website - great! Do you know if and when people are coming to your site? A simple javascript counter won't tell you what your most and least favorite pages on your website are. Without access to website analytics you are operating blindly without the opportunity to create a better experience for your website visitors.

As part of every website that we design we install analytics systems to gain valuable feedback about your website's performance. We want you to get valuable feedback about your site's performance so that appropriate content changes can be made that will ensure a more functional and useful website. The following is an example of the sort of information that you will have access to with a website crafted by us:

- Number of visits;
- Visit type, such as if they came to your site through a search engine like Google;
- Geographic location of visitors down to the city level;
- Search terms people found your website with;
- Which websites are sending you traffic;
- Number of pages viewed, which pages were viewed and the duration of visits.

At Union Square Computers we believe that websites are living things. As such they require tweaking and give you feedback so you may make the most out of the site. Website analytics are a crucial component of the feedback loop that ensures proper search engine optimization and to organically grow your website into a destination that visitors will want to see and visit again.

Google Analytics has quickly become an industry standard in tracking visits to your site. Contact us today and we'll open your eyes to what is really going on with your website.